The Computer & Communications Industry Association welcomes the European Commission's approach to Artificial Intelligence in comments filed today responding to the Commission's public consultation. CCIA sent a letter in January with its recommendations on how a proportionate and risk-based EU approach to AI framework can maximise the benefits of AI, while also mitigating risks. In February, we welcomed the European Commission's White Paper on AI. The Commission considers'prior conformity assessment [which] could include procedures for testing, inspection or certification.' CCIA's comments cautions against lengthy, bureaucratic approval processes. Companies should be responsible for the compliance and testing of so-called'high risk' applications, based on the EU requirements, prior to EU market introduction.