campaign result
Winning Over The Ad Blockers
To resolve the issue, the industry need to understand why users are implementing ad blockers. The main reasons usually cited by the industry are normally data consumption, load times and battery use. These are all valid, but when looked at closely, they don't seem to be the main cause of ad blocking. Research by Global Web Index found that only one third of users state page load times are the reason for using an ad blocker, while just three in ten said battery life was the motive for installing the software. The real key to the problem lies in irrelevant advertising.