ContentWise, the personalization, discovery, analytics and metadata expert, today announced that Cablevisión Argentina (CVA) has successfully deployed the ContentWise personalization system in Cablevisión Flow, its new suite of multiscreen television services as part of its drive to provide new, next-generation services to its customers. ContentWise has been selected as part of a new, best-of-breed video platform, which includes the Minerva 10 multiscreen TV platform by Minerva Networks. The Contentwise Personalization system anticipates user s actions and facilitates discovery by sorting content based on user s taste as well as showing trending titles popular with other subscribers with similar viewing habits. ContentWise next-generation solution enables CVA to utilize: Personalized content discovery with context-aware algorithmic and social content recommendations; Automatic micro-genres, dynamically adapted to CVA Spanish offering; Assisted content curation tools, including business rules providing total control to editorial and marketing teams. ContentWise is the TV personalization software that gives broadcast, Pay TV and OTT operators total control over the curation and automation of the Personalized TV experience, providing a UX engine API that controls each user interface element across screens and apps.