The private consumer market is full of language learning apps that proclaim to be using AI to help people learn foreign languages. Last week, Busuu launched its AI-powered vocabulary training, and Duolingo has its AI conversational bots, just to name a few. Speexx is completely aimed at international enterprise customers, and Armin Hopp explained to me why AI is more than just a buzzword at his company. "I do think AI is used too often where we actually mean programmed queries on big data sets. That's what marketing does," said Hopp. "What we did, was to completely rebuild our entire tech ecosystem from scratch starting four years ago. It has been a huge effort but now we have a great foundation that really uses AI to benefit users and our customers."