"AI," "big data," and "machine learning" are all trending buzzwords, and you might be curious about how they apply to your domain. You might even have startups beating down your door, pitching you their new "AI-powered" product. So how can you know which problems in your business are amenable to machine learning? To decide, you need to think about the problem to be solved and the available data, and ask questions about feasibility, intuition, and expectations. Machine learning can help automate your processes, but not all automation problems require learning. Automation without learning is appropriate when the problem is relatively straightforward.