The project aims at increasing the efficiency of the company's games' functionalities, in-game advertising and user acquisition by utilizing machine learning and AI. Through research, the goal is to enhance understanding as well as produce practical technical implementations on Next Games technology platform that support efficient utilization of machine learning and AI. The goals of the project are in line with the company's strategic priorities to focus on improving efficiency and reducing development. The project will start in December 2019 and is expected to end on the 30th of September 2021 at the latest. The project has four phases and Business Finland will issue the grant in four stages based on submitted and approved reports on costs incurred and progression of the project.