So here is my post-Christmas/pre-New Year Bulletin with some predictions about what's going to happen in 2017 ... enjoy. "To truly realise transformative value of machine-learning and digital intelligence platforms throughout your organisation, you need to understand how it intersects with both your organisational chart and your legacy tech. How would true automation evolve the current roles on my team? Do we have the right skill set to build new strategies to take advantage of the multiplying effect of thousands of experiments and tests?" "In 2017 I foresee progressive marketers using artificial intelligence (AI) capabilities to translate data science into powerful campaigns. When AI combines with machine learning and automation, data collection is enhanced and deeper analysis enables marketers to create and execute campaigns that automatically optimise timings, content, and channels."