From purchasing a paper to opening a news application on your tablet, from leasing a DVD to streaming your #1 TV show on a smart TV, from purchasing a cookbook to getting modified recipe recommendations on your cell phone, it's certain that the digital transformation of the media business has already started. In the digital world, innovation is changing rapidly while buyers are the ones making and disrupting the guidelines of the game. In this specific situation, each business gets digital and hence requires a digital focus in all business processes and capacities. In the media business, the digital transformation seems, by all accounts, to be going mainstream. The fast progressions in technology combined with the unlimited opportunities brought by digital video empower new players to enter the market and construct disruptive business models that destabilize traditional media organizations and draw in crowds in a matter of seconds.