Did you know that companies with omnichannel customer engagement strategies retain 89% of customers compared to just 33% for those with a weak omnichannel strategy? Furthermore, Google research claims that 42% of in-store shoppers search for information online while in-store. Another extensive study by the Harvard Business Review studied the shopping behavior of just over 46,000 customers and focused on which channels they used and why. The writing is on the wall: Fusing the shopping experience across channels – or in other words, omnichannel marketing – is the future, and the future is now. To that end, let's look at four examples of brands that are offering a seamless omnichannel experience and blurring the lines between physical and digital shopping, one channel at a time.