brick-and-click retailer
App Annie study shows U.S. retail leads the way in mobile disruption
For years, the retail industry has been talking about the rise of mobile and how it may disrupt everything. But according to a new report released today by App Annie -- an app analytics and market intelligence company -- the future is already here. Mobile, especially in the U.S., has already taken over. Looking at both online-first and "bricks-and-clicks" retailers, the study shows that, while mobile is affecting everyone, the U.S. is apparently leading the way. "Most surprising is how well U.S. bricks-and-clicks retailers are doing relative to others outside of the U.S.," Danielle Levitas, SVP of research and marketing communications at App Annie, told me.
Country:
- North America > United States (0.60)
- Asia > Japan (0.07)
- Europe > France (0.06)