The legal framework for the development and use of Artificial Intelligence (AI) was launched in Brazil. There was already a lot about regulation in full progress in the European Union and the United States, but here the matter was delayed. The landscape is starting to change. In late September, the Chamber of Deputies approved a bill that establishes the foundations and principles for AI in the country. The framework defines the rules of the game for AI development and outlines how it will be applied to the daily lives of companies and citizens. In line with the General Data Protection Law (LGPD), this regulation serves as a guide for the work of Brazilian companies in the startup and research and development (R&D) sectors in this important area of innovation.