The use of artificial intelligence in retail settings remains a vague and experimental concept, but early results from lingerie chain Cosabella suggests that even early uses of automation can drive online-to-offline sales. Emarsys artificial intelligence (AI) enabled marketing automation platform to enhance customer engagement and acquisition, and conversion growth. The Italian-based chain, which operates boutiques in New York and Florida in addition to selling its brand at Nordstrom department stores, began using an AI platform operated by mobile tech provider Emarsys in October 2016. The specific tools Cosabella has been using include Emarsys's Automation, Predict Web Extend, Smart Insight and CRM Ads products. Since the integration of that platform, Cosabella says it has seen a doubled its email subscriber list.

The use of artificial intelligence in retail settings remains a vague and experimental concept, but early results from lingerie chain Cosabella suggests that even early uses of automation can drive online-to-offline sales. Emarsys artificial intelligence (AI) enabled marketing automation platform to enhance customer engagement and acquisition, and conversion growth. The Italian-based chain, which operates boutiques in New York and Florida in addition to selling its brand at Nordstrom department stores, began using an AI platform operated by mobile tech provider Emarsys in October 2016. The specific tools Cosabella has been using includeEmarsys's Automation, Predict Web Extend, Smart Insight and CRM Ads products. Since the integration of that platform, Cosabella says it has seen a doubled its email subscriber list.