Mythical Games is proud of Blankos Block Party, sure. Co-founders John Linden and Rudy Koch are happy it's found a substantial audience, and they're pleased to partner with brands like Burberry and Deadmau5. They were super happy to receive an additional $75 million from investors this month, bringing their funding total to $120 million. But really, Blankos Block Party is more of a side hustle for Mythical Games. What Linden and Koch are actually selling is an ecosystem of NFT-driven gameplay and development.

Could NFTs become a fixture in video games? At least one publisher, Mythical Games, is betting on it. The Los Angeles-based game maker already has some big names including luxury clothier Burberry and DJ deadmau5 ready to create special high-tech playable collectibles in its new online multiplayer game "Blankos Block Party" this summer. "Blankos Block Party" is an colorful art-filled open-world game where you can explore an ever-growing variety of racing, tag, collection and shooting levels, build your own levels and create competitive mini-parties with friends. Mythical announced early access for the free PC game Monday at the Electronic Entertainment Expo (E3) – go to blankos.com