O LIVE, is focusing on the innovative potential of Artificial Intelligence (AI) to impact everyday lives in the MENA region. At GITEX 2019, BIGO will be demonstrating its use of AI-enabled processes across applications such as its facial detection and recognition system as well as its content management system to ensure high levels of quality content served to its millions of users across the region. AI is one of the mega-trends at GITEX 2019, the region's leading technology event. Under the theme, 'Synergising the mind and technology economy', the 2019 edition of the technology showcase will spotlight the wide impact of AI across every sphere, calling it'the brain at the core of all emerging technology'. Offering a suite of entertaining and interactive video applications that are popular across the MENA region, BIGO has built AI into core areas of its technology portfolio.