New Addition to BIAnalytix Platform Enables Real-Time Workflows That Maximize Revenue Opportunities for Cross-Media Campaign Trading DENVER -- March 20, 2018 -- Today, Decentrix introduced BIAnalytix SSP, the media industry's first cross-media-capable platform to deliver revenue maximization opportunities with modern real-time trading protocols. Built upon Artificial Intelligence for Media (AIfM), the newest addition to the company's BIAnalytix portfolio enables sophisticated cross-platform media trading at the speed of the buyer. "BIAnalytix SSP supports cross-platform and real-time trading, with realistic market pricing distilled from the data existing within a media company's order management systems and processes," said Taras Bugir, president at Decentrix. "The packaging of cross-media campaign inventory for trading represents a significant milestone in our industry. By addressing complexities that are beyond the reach of human analysis, Artificial Intelligence for Media enables media organizations -- for the first time -- to process decisions based upon current and future inventory positions across their entire delivery ecosystem."