Just like with the answer prediction feature, Jonathan and his team also didn't have any previous data to go on for the "Build it for me" feature. This meant they had to set up the conditions for another scale effect. There was never a precedence for the Build It For Me feature: you either chose to create a survey from scratch or you chose from one of the templates available. With the Build It For Me feature, you simply pick a target audience and a survey goal (which in Janice's case was getting feedback). Then you'd go on to choose the right template because that would then narrow down the options from 300 to 4. Because they had no previous data to work with, the data scientists weren't involved for this feature.