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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Is AI Disrupting the Field of Behavioral Change Marketing?

#artificialintelligenceDec-3-2019, 20:33:23 GMT

Artificial intelligence is intended to mimic the behavior of humans. However, AI technology can be applied in reverse – it can be used to change human behavior. There are a number of reasons AI can be great for social engineering, especially in the field of marketing. Julita Vassileva, a Professor at the University of Saskatchewan in Canada wrote a great paper on AI for Human Learning and Behavior. This paper was published in Frontiers in Artificial Intelligence Journal.

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