REVENUE FORECAST: Baidu's quarterly revenue is likely to have reached $3.9 billion, up from $3.1 billion a year ago, the survey showed. AD GROWTH: Baidu has seen its search-related advertising bounce back, boosting both its revenue and profit in recent quarters. Baidu should continue to benefit as companies--especially in areas such as health and online education--allocate more of their ad budgets to search advertising, which has a higher conversion rate than newsfeeds, Shawn Yang, executive director at Blue Lotus Capital Advisors, wrote in a research report. "We see an increasing demand of search ads from both users and advertisers," he wrote. "Chinese internet users become more mature in gaining information and tend to use search engines more frequently."