The industrial sector will be greater enhanced by the country's ability to win lucrative advanced automation system and robotics technology trade events, according to a statement released by the Thai Convention and Exhibition Bureau (TCEB). Dr Djitt Laowattana, the founder of the Institute of Field Robotics at King Mongkut's University of Technology who is also on the committee of the Robotics Cluster and Executive Advisor, Eastern Economic Corridor (EEC), endorses the trade show as a tool and a platform to drive the utilisation of automation system and robotics technology in the manufacturing industry. "Trade shows are a primary platform to increase the competitiveness of the Thai industrial sector. The introduction of technological innovations in manufacturing process will result in widespread utilisation of automation systems and robotics technology," he said. TCEB's Nichapa Yoswee and Dr Djitt chaired the recent press conference where they announced the business plan to strengthen the automation and robotics sectors under Thai Government's 4.0 initiative.