Mainstream large vision-language models (LVLMs) inherently encode cultural biases, highlighting the need for diverse multimodal datasets. To address this gap, we introduce PEARL, a large-scale Arabic multimodal dataset and benchmark explicitly designed for cultural understanding. Constructed through advanced agentic workflows and extensive human-in-the-loop annotations by 37 annotators from across the Arab world, PEARL comprises over 309K multimodal examples spanning ten culturally significant domains covering all Arab countries. We further provide two robust evaluation benchmarks (PEARL and PEARL-LITE) along with a specialized subset (PEARL-X) explicitly developed to assess nuanced cultural variations. Comprehensive evaluations on state-of-the-art open and proprietary LVLMs demonstrate that reasoning-centric instruction alignment substantially improves models' cultural grounding compared to conventional scaling methods. PEARL establishes a foundational resource for advancing culturally-informed multimodal modeling research. All datasets and benchmarks are publicly available.

The recently introduced hateful meme challenge demonstrates the difficulty of determining whether a meme is hateful or not. Specifically, both unimodal language models and multimodal vision-language models cannot reach the human level of performance. Motivated by the need to model the contrast between the image content and the overlayed text, we suggest applying an off-the-shelf image captioning tool in order to capture the first. We demonstrate that the incorporation of such automatic captions during fine-tuning improves the results for various unimodal and multimodal models. Moreover, in the unimodal case, continuing the pre-training of language models on augmented and original caption pairs, is highly beneficial to the classification accuracy.