As we enter another new year, there are a fresh set of forecasts, hopes, and fears about the path of digital marketing in the coming year and beyond. The recurrence of two themes: Artificial Intelligence (AI) and Machine Learning (ML), is one of the fascinating topics found across numerous trends. Marketing automation, digital creativity, customization, and marketing technology are just a few of the areas where these two closely related topics appear to be gaining traction. When it comes to finding new information, 84 percent of individuals say they look to the internet first. Mobile devices account for 50% of all search inquiries.