While running a digital marketing agency, Neerav Parekh regularly updated his clients on their campaign performance with reports and charts that were carefully put together. However, the clients were quickly snowed under the blizzard of data, and inevitably demanded that account managers personally visit them and take them through these reports. This was a laborious process and, rather than plod through it repeatedly, Parekh, a serial entrepreneur, turned to artificial intelligence (AI), the science of trying to make computers think and act like humans, for a solution. His product, Phrazor, is aimed at automating the process of interpreting data and communicating insights. Having used Phrazor for his agency, Parekh has now sought to extend the reach of his product.

Text: Rahul Sachitanand, ET Bureau A clutch of ventures has made some early progress in the rapidly emerging field of artificial intelligence, but runaway commercial success may take some time.

While running a digital marketing agency, Neerav Parekh regularly updated his clients on their campaign performance with reports and charts that were carefully put together. However, the clients were quickly snowed under the blizzard of data, and inevitably demanded that account managers personally visit them and take them through these reports. This was a laborious process and, rather than plod through it repeatedly, Parekh, a serial entrepreneur, turned to artificial intelligence (AI), the science of trying to make computers think and act like humans, for a solution. His product, Phrazor, is aimed at automating the process of interpreting data and communicating insights. Having used Phrazor for his agency, Parekh has now sought to extend the reach of his product.