As someone in the creative department in an advertising agency, coming up with ideas was my daily job. Although this process of creativity is fun, it is also excruciating. When nothing comes to your mind, the experience is horrendous. My most extended dream was to overcome this complex yet elusive process of ideation. For me, I felt that when I am ideating alone, I'm always at a dead-end.

Back in 1999, I read a great book by Bruce Sterling called "Distraction"; billed as a fictional view into the status of U.S. public service in the year 2044, the technology and cultural ideas packed into that book still resonate more than 15 years later. The book in part motivated me to strive to make a difference in public service, if only to avoid some of the more dystonia views in the book. Apparently I'm not the only one who found the book packed with ideas, Cory Doctorow also wrote a great review in 2008. The book's central premise: that all of us could suffer from "Distraction" from what really matters, especially in a world with 300 cable channels, 24/7 news, and always-on social media in the United States, is an idea that I'd like to explore more fully given our rapidly changing world of today. Technology is amoral, it is how we humans choose to use it that determines good vs. bad outcomes.