CloudCommerce, Inc, a leading provider of digital advertising solutions, announced that it has entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM, the Company's proprietary audience intelligence solution. Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign. By adding Patter89 to its growing tech stack, CloudCommerce's SWARM will allow the Company's clients to know why some creative works better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900 creative dimensions of a client's ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set. Then, using artificial intelligence it will find statistically significant creative to improve campaign performance.

Subscribe to our mailing list and get interesting stuff and updates to your email inbox. Layer Internet of Things with the sheets of Artificial Intelligence To begin with the Internet of Things, or the IoT, it has changed the entire outlook of the technically driven industries as well the enterprises with added capacity that has transformed the living and working standards. Above the rapid development of internet of thing, there comes the next layer of artificial intelligence which has captured the market around 80%. With the alignment of Internet of Things and Artificial intelligence together, huge expansion and new opportunities are sure to take off in the entire industry soon. In order to enjoy the overall potential of the Internet of Things, there is an ultimate requirement of the Artificial Intelligence layer to get on with the information.

Rick Delgado explores why it makes sense to add an AI layer to the IoT, possibly adding new possibilities and capabilities to both technologies.

The Internet of Things is a powerful technological force. So many devices and activities in our personal and professional lives are connected to it--from smartphones and activity trackers to huge manufacturing centers and medical devices, more and more things are being connected to the IoT every day and transforming how we live and work. At the same time, artificial intelligence technology is also developing rapidly, with 80% of the world's largest companies having incorporated some kind of cognitive technology into their products. AI trains computers to take on some human forms and tasks and expands the world of technological possibilities to combine machine learning and human creativity. With two large technological movements making waves around the world, it makes sense to combine them and add an AI layer to the IoT.