Samsung Electronics has announced that it has agreed to acquire Viv Labs, "the intelligent interface to everything." Viv has developed an open artificial intelligence (AI) platform that gives third-party developers the power to use and build conversational assistants and integrate a natural language-based interface into applications and services. It claims to be well advanced over other language interfaces like Siri or Google Now where accuracy cannot be relied on. Viv's creator, Dag Kittlaus should know as he co-created Siri too. He said, "Viv would breathe life into the inanimate objects of our life through conversation."