Last week, The Browser Company, a startup that makes the Arc web browser, released a slick new iPhone app called Arc Search. Instead of displaying links, its brand new "Browse for Me" feature reads the first handful of pages and summarizes them into a single, custom-built, Arc-formatted web page using large language models from OpenAI and others. If a user does click through to any of the actual pages, Arc Search blocks ads, cookies and trackers by default. Arc's efforts to reimagine web browsing have received near-universal acclaim. But over the last few days, "Browse for Me" earned The Browser Company its first online backlash.

Earlier this week, the team behind the Arc browser for Mac (and recently Windows) released a brand-new iPhone app called Arc Search. As you might expect, it's infused with AI to power an experience where the app "browses for you"--pulling together a variety of sources of info across the internet to make a custom webpage to answer whatever questions you throw at it. That's just one part of what The Browser Company is calling Act 2 of Arc, and the company gave details on three other major new features its bringing to the browser over the coming weeks and months. The connective tissue of all these updates is that Arc is trying to blur the lines between a browser, search engine and website -- the company wants to combine them all to make the internet a bit more useful to end users. In a promo video released today, various people from The Browser Company excitedly discuss a browser that can browse for you (an admittedly handy idea). The Arc Search app showed off one implementation of that idea, and the next is a feature that arrives today called Instant Links.

Arc, a browser initially built just for the Mac, has been expanding lately. The Browser Company announced a beta of its Windows version last month, and today they're bringing the Arc experience to the iPhone with Arc Search. As the name implies, the new app is focused on searching -- when you open the app, you're met with a keyboard and search field, not your usual collection of tabs. And rather than just serving up simple search results from Google or your engine of choice, Arc scans the internet for various sources and creates a "page for me" that pulls together a bunch of info on your desired query. For example, I just searched for "What happened in the Detroit Lions game?" and was met with details about a controversial two-point conversion that was overturned and how it ultimately affected the game's outcome, which was a three-point Lions loss.