The Apttus Intelligent Cloud extends the capabilities of the Apttus Quote-to-Cash suit by combining it with promotions, incentive compensation, and rebates capabilities, as well as the company's X-Author solution. It features an Intelligence Layer component that uses artificial intelligence and machine learning to determine the best actions for improving the revenue process, and it aims to go beyond descriptive analytics--such as simply measuring sales cycle times--to prescriptive analytics that deliver insights into accomplishing business goals. The Cloud also aims to devise strategies and incentives that motivate better selling behavior, and to update these strategies in real time to assist sales teams.