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The Importance of Communities for Learning to Influence

Neural Information Processing Systems

We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos there have been two, largely disjoint efforts on this problem. The first studies the problem associated with learning the generative model that produces cascades, and the second focuses on the algorithmic challenge of identifying a set of influencers, assuming the generative model is known. Recent results on learning and optimization imply that in general, if the generative model is not known but rather learned from training data, no algorithm for influence maximization can yield a constant factor approximation guarantee using polynomially-many samples, drawn from any distribution. In this paper we describe a simple algorithm for maximizing influence from training data. The main idea behind the algorithm is to leverage the strong community structure of social networks and identify a set of individuals who are influentials but whose communities have little overlap. Although in general, the approximation guarantee of such an algorithm is unbounded, we show that this algorithm performs well experimentally. To analyze its performance, we prove this algorithm obtains a constant factor approximation guarantee on graphs generated through the stochastic block model, traditionally used to model networks with community structure.


Continuous DR-submodular Maximization: Structure and Algorithms

Neural Information Processing Systems

DR-submodular continuous functions are important objectives with wide real-world applications spanning MAP inference in determinantal point processes (DPPs), and mean-field inference for probabilistic submodular models, amongst others. DR-submodularity captures a subclass of non-convex functions that enables both exact minimization and approximate maximization in polynomial time. In this work we study the problem of maximizing non-monotone DR-submodular continuous functions under general down-closed convex constraints. We start by investigating geometric properties that underlie such objectives, e.g., a strong relation between (approximately) stationary points and global optimum is proved. These properties are then used to devise two optimization algorithms with provable guarantees.