Applied Marketing Science, a market research company that helps clients uncover new and impactful customer insights, has launched an innovative AI technology called ACE, or Automated Content Evaluator. Developed in collaboration with researchers at MIT, ACE uses convolutional neural networks – a type of supervised machine learning –to dramatically reduce the time and effort required to gather a comprehensive list of customer insights in a category. While many tools summarize key themes, keywords and sentiment in big data, this groundbreaking tool dives deeper. ACE identifies game changing insights that traditional market research methods like focus groups and interviews might overlook. NGMR, a professional networking group for market research practitioners dedicated to exploring and pursuing innovative market research techniques and technologies, has presented the annual NGMR Innovation Awards for over a decade.