Anticipatory Design is possibly the next big leap within the field of Experience Design. "Design that is one step ahead" as Shapiro refers to it. This sounds amazing, but where does it lead us? And how will it affect our relationship with technology? I've dedicated my Master thesis to this topic to identify both ethical as design challenges that come with the development of predictive UX and application of Anticipatory Design as design pattern.

Recently, I decided to buy Monopoly to play with my son. What I was sure would be a quick decision on Amazon turned into a learning experience for both of us. Did you know there are 2,767 versions of Monopoly on the market and that the original version is not the easiest to find? My attempt at an impulsive purchase turned into a draining, in-depth research and decision-making exercise. It's undebatable that technology has made our lives more convenient, but it has also subjected us to a tyranny of choice.