Natural Language Processing (NLP) is a massive space within artificial intelligence (AI), which enterprises are integrating into their existing platforms more each day. As petabytes of textual data become available each day, companies can leverage NLP to retrieve deeper insights. Aspects such as entities, sentiment, emotion, and keywords can be extracted from textual data and enterprises can leverage this information to pivot, understand customer sentiment, and improve internal efficiency. Watson Natural Language Understanding (NLU) and Watson Natural Language Classifier (NLC) are cutting-edge NLP technologies that provide deep insight into textual data. Watson NLU provides insight such as entities, emotion, keywords, sentiment, and categories, while Watson NLC allows users to train a classification model in under 15 minutes and classify text.