Anant Bajaj, Joint Managing Director of Bajaj Electricals believes his organization has always been light years ahead of the competition. Way back in 2003, the company created the CIDCO Kharagar electric circle when the concept of smart lighting was but a whisper. The FMEG company, as Bajaj likes to call it has been lighting up iconic city buildings and landmarks like the CST station, Worli sea face, Rajabai clock tower and Wankhede cricket stadium. Bajaj Electricals was also the lighting partners of the Indian leg of Justin Bieber's Purpose World Tour. Six years into his role as the Joint Managing Director of BEL, Anant Bajaj is all set to drive the company into the next orbit of growth. In an interview with ETCIO, Anant Bajaj talks about the digital transformation of the company, the recently launched digital center and the technology led product innovations at Bajaj Electricals.