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Nyquist Must Win the Preakness to Make Horse Racing Cool Again

WIREDMay-21-2016, 13:32:53 GMT

When American Pharoah won the Belmont Stakes last year to end horse racing's 37-year Triple Crown drought, he was the godsend the sport so desperately needed. Meet-and-greets sold out at his stud farm in Kentucky. Attendance records were shattered at every racetrack he visited following his victory. The Associated Press named him the sports story of the year. "American Pharoah's story was a phenomenon," says Keith Chamblin, chief operating officer of the National Thoroughbred Racing Association.

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WIRED

Country: North America > United States > Kentucky (0.27)

Industry: Leisure & Entertainment > Sports > Horse Racing (1.00)

Technology: Information Technology > Artificial Intelligence (0.31)

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