Frost & Sullivan, a leading management consultancy supporting clients on their journey to visionary innovation and transformational growth, announced that it has honored Startek a global provider of customer experience (CX) management solutions, with the 2021 Americas New Product Innovation Award for customer experience outsourcing services. "Companies must move forward with centralized data and automated tasks and interactions through self-service tools," said Sebastian Menutti, industry principal, Frost & Sullivan. "But, human agents must still be available when intuition, emotional intelligence, and empathy are required to deliver positive customer outcomes. This award recognizes the Startek approach that seamlessly combines live agent interactions with digital solutions to deliver added benefit for their customers." Startek enables its partners to integrate digital technologies and live interactions to deliver best-in-class CX.