amazon study body size
Amazon Studies Body Sizes to Get That Perfect Clothing Fit
"We are interested in understanding how bodies change shape over time," according to the survey. The invite comes from Amazon's new 3-D body scanning unit, an outgrowth of its acquisition last year of computer vision startup Body Labs. Accurately predicting how a pair of jeans or a suit will fit is a Holy Grail for retail. Technology to model a human body and how clothing will look on it has a wide range of applications, from being able to prevent returns of ill-fitting garments to on-demand printing and production. Startups and research teams have sprung up around the world to tackle the problem.