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Amazon.com Inc. said Wednesday it is cutting the price of its Echo smart speaker from $180 to $100, improving the sound quality and upgrading its appearance with six new "shells." The announcement was the first of several Amazon is making at an event for journalists in Seattle. The next-generation speaker, which is powered by Amazon's Alexa voice assistant, will have a dedicated woofer and a tweeter for the first time, as well as Dolby sound. "We want to make sure we are building a product that everyone can use," said David Limp, Amazon's senior vice president of devices and services. The online retailer also announced a premium $150 version of the device called the Echo Plus, which has improved sound and can act as the hub of a smart home.

Amazon says it is cutting the price of its Echo smart speaker to $100 from $180, improving the sound quality and upgrading its appearance with six new'shells.' The announcement is the first of several Amazon is making at an event for journalists in Seattle. The next generation speaker, which is powered by Amazon's Alexa voice assistant, will have a dedicated woofer and a tweeter for the first time, as well as Dolby sound. Amazon's new $99 Echo has six'shells' users can swap to customise its appearance. The next generation speaker, which is powered by Amazon's Alexa voice assistant, will have a dedicated woofer and a tweeter for the first time, as well as Dolby sound.

FILE - This Sept. 6, 2012, file photo shows the Amazon logo in Santa Monica, Calif. Amazon unveils new devices, Wednesday, Sept. 27, 2017. SEATTLE (AP) -- Amazon says it is cutting the price of its Echo smart speaker to $100 from $180,, improving the sound quality and upgrading its appearance with six new "shells." The next generation speaker, which is powered by Amazon's Alexa voice assistant, will have a dedicated woofer and a tweeter for the first time, as well as Dolby sound. The company made the announcement in Seattle at an event for journalists.

Amazon wants to be under the Christmas tree this year. It's cut the price of its new Fire tablet almost in half and added its popular voice assistant, Alexa, in hopes of making it a hot holiday item, despite a slump in overall tablet sales. The new Fire HD8 tablet will cost 90, down from 150. Amazon cut the price of its new Fire tablet almost in half and added its popular voice assistant, Alexa, in hopes of making it a hot holiday item, despite a slump in overall tablet sales. Mixed-use battery life is up to 12 hours from 8, and the base storage is doubled to 16 gigabytes.