Amazon Machine Learning is a part of the Amazon Artifical Intelligence (AI) family, which includes the Amazon Rekognition, Amazon Lex, and Amazon Polly services. Amazon Machine Learning provides AWS customers with an easy way to take advantage of the benefits of complex machine learning capabilities without requiring extensive AI domain expertise. The Machine Learning service enables easy addition of features like fraud detection, sentiment analysis, and customer churn prediction to applications and products. The Amazon Machine Learning service was announced at the 2016 AWS re:Invent conference along with other members of the AI family, Rekognition, Lex, & Polly.