The Echo Show 15 is Amazon's biggest Alexa smart display and is designed to be a command centre or digital noticeboard for all the family. It is considerable larger than the rest of Amazon's Echo Show devices, which were recently given a motorised screen and small desk-ready displays. That illusion is furthered by its wall-mountable form – it is designed to be hung in a central place like the digital equivalent of the pinboards common to kitchens of homes of the 1980s, and can be mounted in landscape or portrait orientation. It can be bought with a stand for £30 more if you would rather not screw 2.2kg of technology into your wall. The 1080p touchscreen is bright and crisp when viewed at arm's reach.

Amazon's latest Echo device isn't designed to blend in with your surroundings. In fact, it's expected to be a center of attention. The Echo Show 15, available now for $249.99, is the tech giant's latest Alexa-enabled smart device, with features found on its vast line of smart speakers. Only this Echo has a touchscreen. It's 15.6 inches, which means it commands a notable presence in your home.

Amazon's Echo Show line has been around for four years, but until now the screen sizes have ranged from five to 10 inches, making it ideal as a multipurpose bedside alarm or a companion screen in the kitchen. The 15-inch Echo Show 15, available now, is by far the largest size Amazon has attempted, and it's also notably the first Echo Show you can mount on your wall. Because of that, the company is betting some people will use it not just as a digital photo frame, but also as a family bulletin board. If that's specifically what you want out of a smart display, the Echo Show 15 could be a niche but very fitting match. Somehow, though, we suspect that's not most people.