With face recognition software taking over the world, every business wants to have a feature in their application that can detect and infer useful information from a picture or video to complement their product and services. Using proven, highly scalable, deep learning technologies that require no machine learning expertise to use, Amazon Rekognition makes it easy to add image and video analysis to your application. You can identify objects, people, text, scenes, and activities in images and videos as well as detect any offensive content. It also offers highly accurate facial recognition and facial search capabilities that you can use to identify, evaluate and compare faces for a wide range of cases of user authentication, counting of individuals, and public safety.