Your organization knows it, and so do your customers; they engage with your business only when you clearly communicate how you can help them. Getting your signal through the noise has never been more challenging. Businesses are sending out an estimated seven trillion messages a month, most of them ignored--or worse, actively avoided; the customers who receive them may cut off contact entirely. Why are so few messages hitting the mark? Because it's difficult to tailor marketing campaigns and messages to thousands or millions of customers at once while incorporating the complex data, channels, and other inputs that give these messages the authenticity that drives outcomes. With cookies and other third-party customer data on the way out, companies need to make better use of their proprietary data and get a competitive advantage from their content.

A linguistics company is using AI to shorten the time it takes to learn a new language. It takes about 200 hours, using traditional methods, to gain basic proficiency in a new language. This AI-powered platform claims it can teach from beginner to fluency in just a few months – through once-daily 20 minute lessons. Learning a new language is hard. Some people seem to pick up new dialects with ease, but for the rest of us it's a trudge through rote memorization.

The private consumer market is full of language learning apps that proclaim to be using AI to help people learn foreign languages. Last week, Busuu launched its AI-powered vocabulary training, and Duolingo has its AI conversational bots, just to name a few. Speexx is completely aimed at international enterprise customers, and Armin Hopp explained to me why AI is more than just a buzzword at his company. "I do think AI is used too often where we actually mean programmed queries on big data sets. That's what marketing does," said Hopp. "What we did, was to completely rebuild our entire tech ecosystem from scratch starting four years ago. It has been a huge effort but now we have a great foundation that really uses AI to benefit users and our customers."

A linguistics company is using AI to shorten the time it takes to learn a new language. It takes about 200 hours, using traditional methods, to gain basic proficiency in a new language. This AI-powered platform claims it can teach from beginner to fluency in just a few months – through once-daily 20 minute lessons. Learning a new language is hard. Some people seem to pick up new dialects with ease, but for the rest of us it's a trudge through rote memorization.