Another month, another revolutionary generative AI development that will apparently fundamentally alter how an entire industry operates. This time tech giant Microsoft has created a "gameplay ideation" tool, Muse, which it calls the world's first Wham, or World and Human Action Model. Microsoft claims that Muse will speed up the lengthy and expensive process of game development by allowing designers to play around with AI-generated gameplay videos to see what works. Muse is trained on gameplay data from UK studio Ninja Theory's game Bleeding Edge. It has absorbed tens of thousands of hours of people's real gameplay, both footage and controller inputs.

Did you ever get to the end of Wizard of Oz and have notes – the nagging intuition that you could have taken down all those pesky flying monkeys or handled the backstabbing intricacies of Munchkin guild politics more effectively than Dorothy and her band of misfits did in the books? Thanks to the new AI storytelling platform Hidden Door, which plops players into TTRPG-like adventures based in their favorite literary universes, you'll soon have the chance to walk the Yellow Brick Road however you see fit. Hidden Door is both the company and the game. Hidden Door, the company, was co-founded by Hilary Mason, who is also CEO, and Matt Brandwein in 2020 with a mission to "inspire creativity through play with narrative AI." The staff is split nearly evenly between machine learning engineers and traditional game designers, Mason told Engadget.

It was bound to happen. AI-generated art pieces are popping up in competitions, despite much controversy, and they're likely already flooding your social media feeds in some way or form. The big promise behind the ability to generate detailed images with just a few prompts and clicks, after all, is the so-called democratization of creation. And on Steam, PC gaming's most popular platform, the barrier for selling games is already pretty low. Enter This Girl Does Not Exist, a recent Steam game with simple puzzle gameplay that nonetheless signals a massive change that will soon hit the gaming industry.