The people building information management solutions have little interest in conversational applications. The inertia of ongoing projects (and of the new AI snake oil salespeople who promise the world) will siphon all available resources away from approaches requiring a strong knowledge architecture foundation. Because we have few examples of big successes in this area, executives can break out in a sweat when asked to back something lacking short-term ROI. At the same time, executives are justifiably concerned about being left behind. To move ahead, executives need to know the limitations and when they are engaging in pure research versus experimenting with innovative approaches and business models.