In recent years AI has already driven up sales and influenced customer decisions, but how it will change the marketing functionality? Let's explore how AI is redefining the contemporary marketing campaign! Emerging technologies are fantastic in their own and with the advent of Artificial Intelligence, smartphones aren't smart anymore; they have become intelligent phones, they understand human emotion by facial recognition and voice. With AI, futuristic mobile marketing tools are real now. In 2016, ComScore, an American media measurement and analytics company, providing marketing data and analytics reported that the desktop accounts for 35% of digital media time compared to mobile's 65% resulting in mobile marketing being on top when compared with other platforms across the consumers' range.