AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. In fact, according to a report from IBM, 50% of brands that were surveyed are already using AI to quickly access insights, automate campaigns and processes, and they are eager to embed it directly into customer touchpoints. Additionally, the report revealed that executives indicated that they are very interested in AI-enhanced CX, with 70% believing their industry is ready to adopt AI/CX, and 75% predicting that AI will play an important role in the future of their brands. Not surprisingly, 57% stated that responding to customer expectations for more personalized experiences is their number one reason for adopting AI. AI-based marketing uses artificial intelligence to make automated decisions that are based on data collection, data analysis, along with observations of economic trends that may impact marketing campaigns.

There are many who incorrectly believe that AI-based marketing and marketing automation are one and the same. As we will see, businesses use them both for different purposes. Marketing includes much more than just advertising or selling your goods and services after you have produced them. It is a broad concept that includes multiple actions such as brand building, forecasting, decision-making, customer relationship management and many others. Managing these actions becomes even more daunting when you factor in the requirements of hundreds of customers.