In a somewhat novel way of showcasing the possibilities of low-latency and high-speed next-gen mobile networks, EE lauded what it called the "runaway success" of its 5G-powered'AI Stylist' at the British Academy Film Awards (BAFTA). How it worked was this. By using a digital'supermodel', going by the name of Shudu, EE created a holograph which appeared on the red carpet. Using a mixture of 5G and artificial intelligence (AI) technology, the AI Stylist could also be accessed from home through an online chatbot. The clever bit was that chatbot users could'interact' with Shudu in pretty much real-time – recorded latency speeds were a sprightly 15 milliseconds – and receive tailored tips about how best to emulate the red-carpet looks without spending a fortune.