AI'slop' is transforming social media - and a backlash is brewing Théodore remembers the AI slop that tipped him over the edge. The image was of two emaciated, impoverished South Asian children. For some reason, despite their boyish features they have thick beards. One of them had no hands and only one foot. The other was holding a sign saying it's his birthday and asking for likes.

If I were to locate the moment AI slop broke through into popular consciousness, I'd pick the video of rabbits bouncing on a trampoline that went viral last summer. For many savvy internet users, myself included, it was the first time we were fooled by an AI video, and it ended up spawning a wave of almost identical generated clips. My first reaction was that, broadly speaking, all of this sucked. That's become a familiar refrain, in think pieces and at dinner parties. Everything online is slop now--the internet "enshittified," with AI taking much of the blame. But then friends started sharing AI clips in group chats that were compellingly weird, or funny.

Clockwise from top left: Shrimp Jesus, Nayib Bukele, Justin Bieber and Super Cat League. Clockwise from top left: Shrimp Jesus, Nayib Bukele, Justin Bieber and Super Cat League. In the algorithm-driven economy of 2025, one man's shrimp Jesus is another man's side hustle. AI slop - the low-quality, surreal content flooding social media platforms, designed to farm views - is a phenomenon, some would say the phenomenon of the 2024 and 2025 internet. Merriam-Webster's word of the year this year is "slop", referring exclusively to the internet variety.

A surge of AI-generated content is frustrating Pinterest users and left some questioning whether the platform still works at all. For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September, Jones spotted a creamy chicken and broccoli slow-cooker recipe, sprinkled with golden cheddar and a pop of parsley. She quickly looked at the ingredients and added them to her grocery list. But just as she was about to start cooking, having already bought everything, one thing stood out: The recipe told her to start by "logging" the chicken into the slow cooker.

Speaking with popular AI content creators convinces me that "slop" isn't just the internet rotting in real time, but the early draft of a new kind of pop culture. Lately, everywhere I scroll, I keep seeing the same fish-eyed CCTV view: a grainy wide shot from the corner of a living room, a driveway at night, an empty grocery store. JD Vance shows up at the doorstep in a crazy outfit. A car folds into itself like paper and drives away. A cat comes in and starts hanging out with capybaras and bears, as if in some weird modern fairy tale. This fake-surveillance look has become one of the signature flavors of what people now call AI slop. For those of us who spend time online watching short videos, slop feels inescapable: a flood of repetitive, often nonsensical AI-generated clips that washes across TikTok, Instagram, and beyond. For that, you can thank new tools like OpenAI's Sora (which exploded in popularity after launching in app form in September), Google's Veo series, and AI models built by Runway. Now anyone can make videos, with just a few taps on a screen.

There is no doubt that 2025 will be remembered as the year of slop. A popular term for incorrect, weird and often downright ugly AI-generated content, slop has rotted nearly every platform on the internet. Enough slop has accumulated over the past few years that scientists can now measure its effects on people over time. Researchers at the Massachusetts Institute of Technology found that people using large language models (LLMs) such as those behind ChatGPT to write essays show far less brain activity than those who don't. And then there are the potential ill-effects on our mental health, with reports that certain chatbots are encouraging people to believe in fantasies or conspiracies, as well as urging them to self-harm, and that they may trigger or worsen psychosis.

Reddit is considered one of the most human spaces left on the internet, but mods and users are overwhelmed with slop posts in the most popular subreddits. A Reddit post about a bride who demands a wedding guest wear a specific, unflattering shade is sure to provoke rage, let alone one about a bridesmaid or mother of the groom who wants to wear white. A scenario where a parent asks someone on an airplane to switch seats so they can sit next to their young child is likely to invoke the same rush of anger. But those posts may trigger a Reddit moderator's annoyance for a different reason--they are common themes within a growing genre of AI -generated, fake posts. These are examples that spring to mind for Cassie, one of dozens of moderators for r/AmItheAsshole .

Slop Evader isn't meant as a solution, but it gives a temporary reprieve. Breakthroughs, discoveries, and DIY tips sent every weekday. A sizable portion of the internet has devolved into an AI-contaminated wasteland . While an easy solution remains elusive, a browser extension called Slop Evader offers a glimpse at what the internet to be only a few short years ago. While always prone to innumerable hazards, the online ecosystem is degrading largely due to the misuse of generative artificial intelligence content .

The AI Hype Index: The people can't get enough of AI slop That's why we've created the AI Hype Index--a simple, at-a-glance summary of everything you need to know about the state of the industry. Last year, the fantasy author Joanna Maciejewska went viral (if such a thing is still possible on X) with a post saying "I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes." Clearly, it struck a chord with the disaffected masses. Regrettably, 18 months after Maciejewska's post, the entertainment industry insists that machines should make art and artists should do laundry. The streaming platform Disney+ has plans to let its users generate their own content from its intellectual property instead of, y'know, paying humans to make some new Star Wars or Marvel movies. Elsewhere, it seems AI-generated music is resonating with a depressingly large audience, given that the AI band Breaking Rust has topped's Country Digital Song Sales chart.

A viral video of a colony of bunnies seemingly enjoying jumping on a trampoline, posted in July, had more than 200m views - but was identified as AI-generated. A viral video of a colony of bunnies seemingly enjoying jumping on a trampoline, posted in July, had more than 200m views - but was identified as AI-generated. Macquarie Dictionary announces'AI slop' as its word of the year, beating out Ozempic face AI slop is here, it's ubiquitous, it's being used by the US president, Donald Trump, and now, it's the word of the year. The Macquarie Dictionary dubbed the term the epitome of 2025 linguistics, with a committee of word experts saying the outcome embodies the word of the year's general theme of reflecting "a major aspect of society or societal change throughout the year". "We understand now in 2025 what we mean by slop - AI generated slop, which lacks meaningful content or use," the committee said in a statement announcing its decision.