It can go by many names, but artificial intelligence, machine learning, and cognitive computing tend to be used the most. Cognitive computing works on the basic premise that machines, algorithms, and applications can sort through reams of data to make analytical decisions with precision, while interacting with humans in a natural manner. With the recent expansion of the Watson Developer Cloud, a self-service platform that offers over 30 Watson APIs, including speech, text, and image recognition, any developer can take a deep dive into AI and begin to incorporate the power of cognitive computing into their applications. Watson's General Manager, David Kenny, recently penned a blog to discuss how IBM is combining science, scale, and simplicity into self-service cognitive computing APIs to help developers incorporate AI while speeding up their development times.