When asked which function is primarily accountable for AI ethics in a new survey from IBM's Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary "champion" for AI ethics, a sharp uptick from 15 percent in 2018--revealing a radical shift in the roles responsible for leading and upholding AI ethics at an organization. The firm's global study also indicates that despite a strong imperative for advancing trustworthy AI, including better performance compared to peers in sustainability, social responsibility, and diversity and inclusion, there remains a gap between leaders' intention and meaningful actions. "As many companies today use AI algorithms across their business, they potentially face increasing internal and external demands to design these algorithms to be fair, secured and trustworthy; yet, there has been little progress across the industry in embedding AI ethics into their practices," said Jesus Mantas, global managing partner at IBM Consulting, in a news release. "Our IBV study findings demonstrate that building trustworthy AI is a business imperative and a societal expectation, not just a compliance issue. As such, companies can implement a governance model and embed ethical principles across the full AI life cycle."