This can be the case when discussing Artificial Intelligence with CEO's who haven't yet correlated their own business processes with artificial intelligence and machine learning. Investment discussions are going to take the buy-in from senior leadership, champions, and YOUR PITCH to get movement within your company, so it's best to prepare yourself with an arsenal of resources that you can align to your designated industry and deliver your best pitch. Do you only talk benefits and show lengthy PowerPoint slides that are too tactical for today's modern CEO to grasp? Here are some ways you can learn to adjust your language to theirs and speak to them in a way, so they can digest the concept of Artificial Intelligence and the proposed opportunity as it pertains to your industry. Be succinct and be poignant.