What CFO wouldn't want to find a way to radically lower the cost of operations, boost productivity, increase insight across their company, and launch a range of new business opportunities? That's the promise of AI--and in the very near future, failing to use AI will be tantamount to management malfeasance, said Malcolm Frank, chief strategy officer and CMO of Cognizant, an international consulting and professional services company, during a talk at SXSW Interactive this week. How AI is incorporated into a company's operations will in turn affect how a company is structured as jobs change. At the same time, whole new industries will be created, which offer huge opportunities for those who are ready, Frank said. AI was one of the hottest topics at SXSW Interactive this year, with speakers speculating about the jobs it will end--and spawn, as well as the business opportunities it will create, and the HAL-like dangers it will pose.